Video is still the #1 type of content consumers say. Studies state that over 90% of people discover new brands and products on YouTube. And over 50% of shoppers say they decide on a specific brand or product to buy based on online videos.
As more brands and businesses realize this, they’ll be incorporating even more video into their marketing throughout all stages of the customer journey. Video drives awareness, with interesting, educational, inspiring, and entertaining content, made to capture the clients attention and build the brand image.
With video content you can reach your target audiences on social media platforms like facebook and instagram. And video isn’t only about awareness. Though people might not watch a video with the intention of buying, they’re open to discovery.Many brands showcase their expertise and answer common questions or give reasons for undecided customers. Close the deal with a video that incorporates a call to action to purchase. Plus: on social media you can reach your target audience without spending big budgets.
Until now, video has been largely used by brands and businesses that are selling to consumers. But there’s a huge opportunity for B2B businesses to reach new potential clients with videos. According to LinkedIn, video content is shared 20 times more than other content formats in the LinkedIn feed. And that’s not all. LinkedIn video ads are generating view rates close to 50%.
People watch online videos to learn new skills, improve themselves or pursue their passions. That’s why educational videos are on the rise as an important tool for companies. As people watch videos to learn, they’re open to brands and products that help them reach their goals. Inspired by the potential of something new, this often sparks further research.
And in the past years, online education (e-learning) using video exponentially increased. Educational videos are an informative and exciting way to clearly visualize the material they contain. Video training programs have been very effective in training and engaging many employees at a low cost.
When content is relatable, it motivates people to go from watching to doing. High quality content makes learning or buying less intimidating and gives people the confidence they need to take action.
Everyone reads emails, but a video can help to cut through the noise in your clients inbox. Studies suggest putting “Video” in your subject line leads to higher open rates. And video thumbnails will lead to more clicks than plain links! Plus, the use of videos adds some personality to your marketing emails.
Newest addition to the trend: employees add a video to their signature, so it’s easy for clients to put faces and voices to the names.